Nancy Hammond: Commercial and non-profit copywriter

I  am ...

Experienced: With more than 12 years of experience as a marketing and advertising copywriter, you can be confident that I’ll get the job done — and done right. Throughout the last decade, I’ve handled all aspects of my projects, including kick-off meetings; idea creation; project management; writing; sending projects out for review with key stakeholders; evaluating suggested changes and then making edits to the InDesign file.

Focused: My ability to quickly digest difficult information and turn it into an effective marketing piece is one of my strengths — I’m not intimidated by subject matter experts or hard-to-understand content. On the contrary, I embrace difficult content and work hard to turn it into clear and concise text that can be easily understood by the intended audience.

Just what you need: I enjoy working on a variety of projects, from full-color brochures to white papers to web content. And you know what? They don’t all have to be “exciting” — I actually enjoy the day-in and day-out work of being a marketing writer. I'm enthusiastic, quick and just really, really nice.

What are you waiting for? Contact me today!

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Clients & Testimonials

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Services

What I can do for you ...

Print:Traditional print collateral is where I got my start and I continue to work in this medium quite a bit. I’ve created — and can create for YOU — a variety of print communications, including:
  • Brochures, targeted sales letters, fact sheets, newsletters and more.
  • Feature articles and advertisements for trade magazines.
  • Program names and taglines.
Web:I’ve created online content for a variety of industries, including automotive, e-commerce, legal and software. From simple error messages to complex content for large websites, I can do it all:
  • Write brief, focused content — also known as "the elevator pitch" — that gives users the information they need without extraneous detail.
  • Work closely with subject matter experts to create keywords that lead to improved search engine optimization.
  • Manage content strategy, including analyzing user needs and business objectives; writing outlines, flow charts and copy decks and conducting content reviews.
  • Partner with designers, information architects and project managers to integrate all content within the larger user experience.
Non-profit:Skilled in writing targeted direct mail packages to all donor levels, you can rest assured that I will take the time to get to know you, your organization and the people you help. Together, we will:
  • Develop a sound marketing concept before the creative process begins.
  • Indentify, define and categorize your audiences — loyal, regular and prospective donors — and create targeted, customized messages for each group.
  • Promote the vision and mission of your organization and how it’s changing lives.
  • Highlight the important role your donors play in helping your organization meet the day-in and day-out operating costs, as well as the funding of specific programs.
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Portfolio

What I've done for others ...

To see the full version, click on the link under the image. Be sure to check out all three portfolio categories: Print, Web and Non-profit.
    • XLR

      Automotive

      PDF advertisement for GM Family First website.

      download .pdf
    • Sears Grant a Wish

      E-commerce

      Advertisement to increase traffic at Sears.com.

      download .pdf
    • Leap

      Design Studio

      Promotional brochure for small design studio.

      view image
    • Doctor's Ad

      Surgical Technology

      Advertisement for Thoracic Surgeon magazine.

      download .pdf
    • Thomson Gale

      Publishing

      Fact sheet for teacher training workshops.

      download .pdf
    • Viewpoints Article

      Accounting Software

      Trade magazine editorial by president and CEO.

      download .pdf
    • NetClients CS Direct Mail

      Accounting Software

      Sales letter to accounting professionals.

      download .pdf
    • Details go here

      Payroll Software

      Payroll services Point of Purchase brochure.

      download .pdf
    • Faucets and Fixtures

      Building/Construction

      Trade magazine feature article.

      download .pdf
    • Science Research

      Publishing

      Trade magazine advertisement.

      download .pdf
    • Advertisement for trade magazine.

      Publishing

      Advertisement for trade magazine.

      download .pdf
    • Poster for display in public libraries.

      Publishing

      Poster for display in public libraries.

      download .pdf
    • Franklin Communities

      Software

      Web rewrite for Wolters Kluwer (CCH)

      go to site...
    • Law Firm

      Law Firm

      Web content for legal practice areas.

      go to site...
    • Software: Integration Demo

      Software: Integration Demo

      Script for Thomson Reuters Tax & Accounting demo.

      go to site...
    • Software: Web Builder Demo

      Software: Web Builder Demo

      Script for Thomson Reuters Tax & Accounting demo.

      go to site...
    • Publishing

      Publishing

      Feature article for Thomson Gale e-newsletter.

      go to site...
    • Automotive

      Automotive

      Banner advertisement for Chevrolet S-10 truck.

      view image...
    • Automotive

      Automotive

      Banner advertisement for Chevrolet Venture minivan.

      view image...
    • Accounting Software

      Accounting Software

      E-mail reminder to previous offer.

      view image...
    • Christian Ministry Appeal: Regular Donors

      Christian Ministry Appeal: Regular Donors

      Christmas appeal letter for crisis pregnancy center.

      download .pdf
    • Ministry Guide: Testimony

      Ministry Guide: Testimony

      Front page story for weekend services.

      download .pdf
    • Christian Ministry Appeal: Loyal Donors

      Christian Ministry Appeal: Loyal Donors

      Two-page appeal letter for rescue mission.

      download .pdf
    • Ministry Guide: Mother's Day

      Ministry Guide: Mother's Day

      Front page story for weekend services.

      download .pdf
    • Ward Church Newsletter

      Ward Church Newsletter

      Feature article for quarterly women's ministry publication.

      download .pdf
    • Christian Ministry  Appeal: Loyal Donors

      Christian Ministry Appeal: Loyal Donors

      Includes two letters: Two-month ask and follow-up.

      download .pdf
    • Christian Ministry  Appeal: Regular Donors

      Christian Ministry Appeal: Regular Donors

      Includes two letters: Two-month ask and follow-up.

      download .pdf
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Contact

Interested? Let's talk!

Use the form below to send me a message and I'll get back to you right away!

Thank you!

Thank you for your project inquiry. Please allow 1-2 business days for a response. I appreciate your interest!

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